Patient advocacy for insurance denials

A denial isn't final.

Your insurer is counting on you to give up. We don't. AppealIt drafts your insurance appeal for free, grounded in your plan's own coverage rules, with every citation verified. You review, sign, and file it. You stay in control.

Free to draft. Every citation verified before you file.

A woman smiling with relief at her sunlit kitchen table. 1 Upload your denial
A man at his kitchen table checking his phone, reassured his appeal is handled. 2 We build the appeal
A woman relaxing at home with coffee, relieved her appeal is being handled. 3 You review, sign, and file.
85M
denied every year
under 1%
are ever appealed
44-82%
of appeals are overturned

U.S. market averages (KFF, CMS), not a prediction about your case.

  • Free for you, always

  • We draft it; you file it

  • Grounded in your insurer's own coverage rules

  • We track every deadline and prep each escalation

We take on denials from every major insurer

UnitedHealthcare OptumRx Aetna CVS Caremark Cigna Express Scripts Elevance Health Anthem Blue Cross Blue Shield Kaiser Permanente Humana Centene Molina Healthcare Health Net

Names shown for identification only. AppealIt is independent and is not affiliated with, endorsed by, or sponsored by these companies.

A man stands in his kitchen holding a denial letter, a worried look on his face.
A denial letter is routine for them. For you, it is the start of a fight you didn't ask for.

The quiet math of a denial

The system is built on the assumption that you'll quit.

Insurers issue tens of millions of denials a year. The numbers below are the part they would rather you not sit with.

85M

claims denied each year

<1%

of denials are ever appealed

44-82%

of appealed denials are overturned

Almost no one pushes back. The ones who do tend to succeed far more often than they expected to.

These figures describe the broader U.S. health-insurance market (sources include KFF and federal CMS marketplace data), not a prediction about your specific case. We do not publish a win rate. Outcomes vary by denial type, plan, and the facts of each claim, and we will tell you honestly what we think yours looks like.

Who we help

People like you, told no by a system that counted on you quitting.

Different people, the same fight: a denial that should never have stood. If any of these sound familiar, it's worth a free look.

A woman walking outdoors, the kind of patient whose GLP-1 coverage was denied or dropped.

Your GLP-1 was denied or dropped

Wegovy, Zepbound, Ozempic, or Mounjaro, refused or pulled after it was working. Often an administrative call, among the more winnable on appeal.

An older man at home, reassured after a Medicare coverage decision gets a second look.

A Medicare denial you were told was final

Medicare Advantage denials get overturned far more often than people expect, yet almost no one appeals them. We do, and we track every deadline.

A father with his teenage daughter at home, the kind of family fighting a denial for someone they love.

A treatment denied for someone you love

A procedure, a medication, or a plainly wrong bill for your child or your parent. You handle the family. We draft the appeal that fights the denial, and you file it.

How it works

Three steps. We do the part that makes people give up.

A strong appeal is hours of expert paperwork. That's exactly why most people never file one. You hand us the letter, we draft it, you file it.

Upload your denial

Send us your denial letter and a few details. That is the whole ask to get your draft started, and it is free.

We build the appeal

We find why it was denied, write the appeal grounded in your plan's own published coverage rules, and verify every citation before you file.

You review, sign, and file

You review your appeal, sign it, and submit it to your plan. We show you exactly where and how, track your deadline so none slips by, and remind you before it lapses. It's free, and you stay in control.

The whole deal

You upload your denial. We do the hard part.

You upload your denial letter and a few details. From there, we do the part that makes people give up: we read the letter, find the real reason it was denied, pull your plan's own coverage rules, and write an appeal that speaks to them, with every citation verified. Then we hand it back to you, ready to sign, and show you exactly how to file it.

You do not chase your insurer, sit on hold, or learn what a prior authorization is. You just review it, sign it, and send it.

We do the hard part. You stay in control. It's free.

A person's hands hold a phone, uploading their denial letter to get started.

GLP-1 coverage denials

Your GLP-1 was denied. That's not the end of it.

Most people never appeal a GLP-1 denial, and many of these are administrative denials, which are among the more winnable on appeal. Coverage that gets pulled, a prior authorization that lapsed, a step-therapy rule you were never told about. We read that fine print so you don't have to.

We draft the appeal for you, grounded in your plan's own coverage rules and with every citation verified, for Wegovy, Zepbound, Ozempic, or Mounjaro. You review, sign, and file it. Free.

A denied GLP-1 can mean paying out of pocket, often $1,000 or more a month, or stopping treatment that was working. Appeals also have deadlines, frequently 60 to 180 days from the denial, so the sooner we look, the more options you have.

Wegovy Zepbound Ozempic Mounjaro
Check my denial, free

Read: how to appeal a GLP-1 denial, step by step ›

One honest note: we appeal the administrative decision. We do not decide whether a medication is right for you. That stays between you and your prescriber.

A healthy woman walks outdoors in daylight, continuing the treatment her plan tried to drop.

Why it matters

Win back your coverage. Keep living your life.

A denial doesn't just cost you a claim. It interrupts the care you and your doctor chose, and the life you were building around it. We help you fight to get your coverage back, so nothing has to stop.

A woman walking her dog along a tree-lined neighborhood street on an autumn morning.
A father and his young daughter laughing while cooking fresh vegetables together at home.
An older man smiling while tending tomato plants in his backyard garden.

Free to check

Check my denial, free.

Tell us what was denied. We'll review it and tell you honestly whether it's worth appealing, with no obligation and no cost to find out.

Step 1 of 4

What was denied?

Pick the closest match. Takes about 30 seconds, and it costs nothing to find out.

What did they say?

The reason on your letter, if you have it handy. Not sure? Skip it.

What's the date on your denial letter?

Appeals have deadlines, often 60 to 180 days. This helps us see how much time you have. Not sure? You can skip it.

Where should we send your free review?

We'll review what you sent and reply, usually the same business day, with a straight answer on whether it's worth appealing.

Always free. Checking your denial starts no case.

Your details are sent securely and used only to review your denial. It's free, and there's no charge, ever.

Your details are encrypted in transit and seen only by the team that drafts your appeal. We never sell your data. Free to check whether your denial can be appealed. Submitting this does not start a case or create any obligation. AppealIt is a patient-advocacy service, not a law firm, and does not provide legal or medical advice. We handle your information per our Privacy Policy.

Got it. We'll be in touch.

Thanks for reaching out. We'll review what you sent and email you honestly about whether your denial looks appealable, and what the next step would be. No cost, no obligation.

Why AppealIt

The calm, capable ally who read the fine print for you.

We do the hard part and give you a straight answer. It's free, because you are never charged and neither is your insurer.

Free for you, always

No fee, no contingency, and nothing taken from what you recover. We are building partnerships that fund the service, and we never take money from your insurer. There is no charge to bury.

We draft it; you file it

A strong appeal is hours of expert work, which is exactly why most people give up. You upload your denial; we draft the appeal and track your deadline; you review, sign, and file it. We do the part that makes most people quit.

Grounded in the rules, every citation verified

Most denials are paperwork problems, not medical arguments. We ground each appeal in your plan's own published coverage rules and verify every citation before you file, so it reads as your specific case, not a generic template an insurer can wave off. In our own testing that has meant zero invented citations across hundreds of held-out cases, where an unguarded AI fabricates roughly one in four.

Honest to a fault

We tell you up front that it's free, we tell you when you could do it yourself, and we tell you plainly when a case isn't worth fighting. Denials and billing errors, both reviewed honestly under one roof.

A friendly AppealIt advocate talks with a client on a video call, walking them through their appeal.

A real person in your corner.

You will not be left to figure this out alone. We read the letter, do the work, and tell you in plain language where things stand, what we are filing, and what to expect next. When the first answer is no, we keep going.

Genuinely free, no fee or contingency You review and file it, you stay in control We'll tell you if it isn't worth appealing

What we take on

Denials we overturn, and the proof it's worth it.

Statistics describe the broader U.S. health-insurance market (sources include KFF and CMS), not a prediction about your specific case. We do not publish a win rate.

Real stories

Real stories, coming soon.

We are early, so we are not going to invent reviews. As real appeals are filed and won, the people behind them will tell you in their own words. This space is theirs.

We will only ever publish stories from real people who agree to share them. No stock quotes, no invented numbers.

Straight answers

Questions people ask first.

What's the catch? How is it free?

It is genuinely free for you. We draft your appeal and you file it yourself, so there is no fee, no contingency, and nothing taken from any money you recover.

We are building partnerships that fund the service, and we never take money from your insurer. If that ever changes, you will see it in writing before anything starts.

Are you lawyers? Is this legal advice?

No. AppealIt helps you prepare your own administrative appeal, which you then file yourself with your insurer, the same right any patient has to draft and submit an appeal.

We are not a law firm, and we do not provide legal advice. If a case ever needs a licensed attorney, we will tell you plainly rather than pretend we can do something we can't.

Is this medical advice?

No. We do not decide what care you need or give medical advice. That stays between you and your prescriber or doctor.

What we do is appeal the administrative decision. If an appeal needs a new medical-necessity opinion, that comes from a licensed clinician, not from us.

Can't I just do this myself?

Absolutely, and for some denials you should. The reason most people don't is that a strong appeal is hours of work: finding your plan's actual coverage rules, citing them correctly, hitting every deadline, and escalating if the first answer is no.

We do all of that for free and verify every citation, then you review, sign, and submit your own appeal. We do the part that makes people give up.

What kinds of denials do you handle?

We lead with the high-volume, winnable kind: coding errors, eligibility mix-ups, missing or lapsed authorizations, step-therapy issues, out-of-network surprises, and plainly wrong bills. GLP-1 coverage denials are a focus right now.

There is no condition floor and no minimum bill size. Tell us what was denied and we will review it honestly, including telling you if it isn't worth fighting.

The AppealIt promise

It costs you nothing to find out.

  • Free for you, always. Drafting your appeal costs you nothing, and we never take money from your insurer.
  • Every citation verified before you file. Your specific case, not a template an insurer can wave off.
  • An honest answer. We tell you plainly when a case isn't worth fighting, or when you could do it yourself.
Check my denial, free

Don't let the no stand.

Appeals have deadlines, and they pass quietly. It takes a few minutes to find out if yours can still be appealed, and you risk nothing to ask.

Check my denial, free
Check my denial, free